How to drive gated content downloads with SEO (FREE KEYWORD RESEARCH)

You’ve put in the effort to create a great piece of gated content. And paid ads have been effective in driving traffic and downloads. 

But at some point, that paid ads budget had to be directed elsewhere. 

And the traffic to your ebook, whitepaper, or report dried up with no leads coming in.

I’ve seen this scenario play out way too often. But it need not be that way. 

There’s an effective solution to drive qualified traffic to your gated content piece without paid ads. 

The solution lies in SEO. 

And here’s how. 

Your gated content piece likely revolves around a single core topic, which is related to various adjacent topics.

People googling these adjacent topics would likely be thrilled to read your amazing gated content piece.

So all you need to do is to cover these adjacent topics with SEO-optimized articles. And once readers visit those articles, you then introduce your gated content piece. 

Here’s an example to help you visualize this process. 

ConvertKit, an email marketing platform, has released an amazing report: 2023 State of the Creator Economy Report. The report explores the most popular (and high-earning) creator niches, marketing channels “the pros prefer”, and more. In other words, the report helps creators grow their business. 

ConvertKit has also published a number of SEO articles that cover adjacent topics, such as product landing pages, newsletter tools, and lead magnets. All of these topics are relevant to growth-focused creators. 

It’s easy to then see how creators who read these articles would also be interested in the creator economy report. The report would help them achieve their goal of growing their business faster. 

And ConvertKit is attracting thousands of qualified organic visits with these and other articles. Without ever using paid ads. 

Of course, ConvertKit is a well-known brand and has a significant SEO presence. And organic traffic success depends on various other factors. 

But the first step in this process is analyzing if adjacent topics have significant search volume and relevant keywords. That you can then cover with your SEO-optimized articles. 

I can help with this.

Simply fill out the form below and I’ll do a free keyword research analysis to check if the topics adjacent to your gated content core topic have a sizeable search volume. And whether your site has a chance to get organic traffic.