Portfolio

Here’s a small sample of my work:

Content case studies

• How Persona-Focused SEO Brings Preply 25k New Visitors Every Month

• How SupportLogic AI-Proofed and 5X Its Organic Traffic in 12 Months

• How Exer Health Used SEO to 8X Qualified Traffic and Take on the Blue Ocean Market

My thoughts on marketing

• AI Visibility Pyramid: How to Improve Your Presence in AI Search

• AI Overviews Are Eating Your Search Traffic: Here’s How to Adapt

• 5 Signals You’re Ready to Invest in a New Content Distribution Channel

• 5 Content Leaders Share 7 AI Insights for Your Team

• 9 Content Marketing Lessons for VCs

• The EVE Framework of Content-Led Link-Building

• Autopilot Link-Building: How To Create Content That Attracts Links Organically

Ebooks I (ghost)wrote

• The Customer Service Guide to WhatsApp Business

• The Ultimate MITRE ATT&CK Guide

• 25 cyberthreats to fear

• 25 trends for 2019

• 25 business leaders who inspire

Research reports I wrote

• More money than sense in BiH?

• A political romance: Relations between Turkey and Bosnia and Herzegovina

• Bosnia’s alcoholic daze – The perspective of BiH’s industrial future

Articles I (ghost)wrote

• How Community Chat Mega-Platform Discord Makes Money — Without Ad Revenue

• SEO for Nonprofits: 7 Tips to Amplify Your Online Presence

• 17 Marketing KPIs to Track & Improve in 2025

• Navigating Travel SEO: 9 Strategies for Success

• How The Traditional Venture Capital Pipeline Is Changing

• How to Use the Google Search Console Links Report

• How to Create an Effective SEO Report in 2025 (+ Free Template)

Passion projects

• Revenue Memo - a newsletter that unpacks how great companies make money