What I do

Google rankings. AI visibility. Pipeline. I help brands build content programs that deliver all three. Here's what that looks like:

Content strategy

I build the strategic foundation first: what to create, who it's for, where it goes, and how it ties back to revenue.

  • Goals tied directly to pipeline and business outcomes

  • Audience and buyer insights that shape every topic

  • The right mix of formats and distribution channels

  • A roadmap that balances long-term authority with quick wins

You'll know exactly what to publish, why, and what it should deliver.

SEO & AI Search

Search has split into two. Your buyers still use Google, but they also ask ChatGPT, Claude, Gemini, and other AI tools. I help brands show up in both places.

  • Topic research grounded in business goals, not vanity keywords

  • Prompt identification to track and influence the AI queries that matter to your brand

  • Competitive and citation analysis to find gaps worth owning

  • Technical and structural recommendations for your site

  • Playbooks for ranking in traditional search and appearing in AI-generated answers

The goal is to stay visible whether your buyers are searching on Google or asking an AI tool.

Content creation

I write the pages that rank, get cited, and convert. Every piece is built for distribution from the start.

  • Blog posts and long-form articles

  • Landing pages and product pages

  • Thought leadership and opinion pieces

  • Data-driven research and reports

You get content that performs in search, holds up in AI answers, and moves buyers through the funnel.

Content optimization

Most brands are sitting on content that used to work. I find what's worth saving and make it perform again.

  • Audit your content library to find what's declining, what's competing with itself, and what's missing

  • Update underperforming pages to keep them competitive in SERPs

  • Rework pages to reflect your latest positioning and messaging

  • Rewrite pages to influence AI answers on topics that matter to your brand

  • Fix internal linking, metadata, and on-page SEO so strong content doesn't get buried

  • Cut or consolidate pages that dilute your authority instead of building it

This is often the fastest way to see results. No new content needed, just better use of what you already have.

Content reporting

If content can't prove its value, it gets cut. I make sure yours doesn't.

  • Performance dashboards covering SEO, AI visibility, and engagement

  • Analysis of what's working, what's underperforming, and why

  • Tracking of brand mentions and citations across AI platforms

  • Recommendations for next priorities based on data, not guesses

You'll always know how content is contributing to visibility, pipeline, and revenue.